Responsibilities
• Collect data from available / private analytics services on trends in iGaming: frequency of slots / providers / product recognition. Compile this into monthly reports
• Collect internal data from advertisers / analyse it, work with spreadsheets and reporting
• Gather PUSH notification data from advertisers / analyse PUSH notifications from major competitors and compile for our teams
• Analyse creatives and look for trends in the market
Requirements
• A deep understanding of the iGaming market: what are the providers / popular slots under GEO / general trends and types in gaming, a rough understanding of the funnels that drive traffic to PPC / ASO / FB / SEO
• Experience with Ahrefs / Semrush or analogues (understand where the frequency of "keys" comes from and how to work with it)
• High familiarity with casino content: streams / tg-channels / etc.
• Ability to conduct quality analytics and provide information in tables (experience with Sheets (Excel) at Middle+ level), experience with dashboards